We’ve been chatting about naming at work. In particular the art and science of naming and some of the folks who are great at it, like Igor, Lexicon and the like. So, names have been on my mind.
I wasn’t quite ready for a new name I encountered while having brunch yesterday. A couple I know are pregnant — who am I kidding — this woman I know is pregnant with her second child, which turns out is a boy.
Before I get into the name itself, it’s critical to describe the family this child is being born into. Just like some processes involved in product or company naming here are some key brand attributes of this particular family:
- Greedy
- Materialistic
- Back-stabbing
- Manipulative
- Evil
Like all good product names, this one is the embodiment of the parental brand attributes. The product name will be understood and somewhat experienced by these attributes as they relate to the name. The attributes inform and imbue the name with meaning.
Therefore, based on the attributes above, it should be no surprise at all that the name of the new baby boy will be, Cash. And while Id like to think it’s a tip of the hat to the Man in Black, I know these folks have no such savoire faire. It’s just an absurd homage to their love of money. Really.
And that’s some brilliant branding in a society which is increasingly becoming a feudal class system. I guess this kid’s future is already set in stone. Hope the ROI is worth it.
{ 2 comments… read them below or add one }
Ha!
Ouch! Well, at least they’re sticking with the “family brand”. Har har.
Leave a Comment