ripping off brand equity

This ad, “oohgle” is posted all over the tube and on sides of buses. It seemed too much of an obvious Google marketing hack of some sort. Like the mathematical problems Google’s posts on billboards for potential job candidates and aspiring geeks.

So, I go to check out “oohgle“. Low and behold Google (and Yahoo!), it’s a UK marketing company, Postercope, riffing ripping of your brand(s)!  First with the obvious Google associations, then on the landing page itself (at least one of two or three), the text  and page title are “Do you ooghle?”.

Clever? Hmm… maybe slightly with the “Out of home” of the “OOH”.  Stupid? Yes, most definitely.